4) Desire to be the best
• Accept responsibility for performing our jobs correctly
• Do the right things right
• Show skill and confidence in our work
• Strive to be the best we can be
• Respond to challenges with consideration, intelligence and restraint
5) Open and effective communication
• Share information in a clear and understandable manner
• Engage in open and honest dialogue
• Share understanding and ideas to resolve issues and differences
6) Image and reputation
• Associate our name and organization with honesty, integrity and quality
• Present our products, our services and ourselves positively and consistently
• Sustain and build upon outstanding reputation and image
7) Relationship-driven
• Create strong and trusted personal relationships with our clients and business associates
• Commit to the personal and financial needs of our clients